The new Stella McCartney range for adidas is hot. Her style transcends adidas' notorious sporting style and makes for some impressive sporting gear. Gone are the days when a work out dress code consist of black trackies and an old t-shirt used when revamping the bathroom with a lick of paint! Now there is style that women can fashion together whilst pumping muscle in the gym, on the bike, in the pool...or in my case prancing down Camden high street! What I would say is that brands are now an entire mind set, a lifestyle and even a religion. Amen to adidas who now supply our sporting, fashion, music and celebrity fix in one sixty second swoop. In my field of online video distribution and advertising, brands have the potential to be utterly explosive. As consumers we want access to everything at the click of a button because, hell lets not be sloppy here, we have our finger on the pulse. So edgy, quirky, cool content is a given and hats off to adidas who serve us well, unlike many others. Sharing, liking, rating, ranking, tweeting, slating we do it all instantaneously and perhaps haphazardly which is why brands like adidas must dress and impress in a way that smashes into social media platforms and online environments with punchy, jaw dropping, click to play content.
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