Love Clean Skin...

Take me 'Down to the River to Pray' indeed, zowie this is a campaign that bares all, beautifully and unashamedly. And why not? Why not celebrate skincare, celebrate love and life through the display of sex. First off we all know that it sells, but actually sex is the most natural and apparent thing to us all,  undeniably Ren. (Ren means clean, please keep up).

So after concluding in former posts that my lack of cosmetic identity leaves me without any a beautifying regime, this post on Ren Skincare is no foolery. Having been working closely with the Ren team for the launch of their exclusive short film that embodies the brand as they see it: sensational, honest and invigorating; I too have been seduced by the story.

The film was shot in a fjord in Sweden by Vince Squib, where we see two young lovers discover the thrill and confidence behind healthy skin. What feels or looks better than this...seriously? Sharing this experience, the couple (skin on skin) give in to that inherent desire to...do it at dusk in a scenic Swedish setting, lake and all. Yet to be checked on my list...

When I first watched this, all eyes on me for the initial reaction of a first time viewer, I was a little surprised. Shocker! But actually, I was equally aroused (another shocker) by the way that Ren dared to re-establish their brand in such a confident and captivating way. The track ‘Down to the River to Pray’ by Alison Krauss works in total harmony with the film making it less them fast and fearlessly going at it, more lasting and luscious luuurve making. Take a look, I know your dying to:




Undoubtedly this will rouse many a debate amongst its online audiences, and this is something that Ren encourage above all. As said, they have chosen two lusty Sweds to convey a message that seeks to transcend that of other fleeting beauty brands in arguably an obvious way, but what better means of reaching out to new consumers? 

I was unfamiliar with the brand beforehand, but having tried and tested a handful of the products I think that they do the job, little bottles of WOW actually (hello Ultra moisture day cream). Brands need to be seen to be heard, and this film voices Ren in an all consuming way. If people view it and vow never to purchase their products again then so be it. But for those who see this for what it is, a sensual piece of marketing to share, stir, shock and symbolize...then this will be the first of many films that love clean skin.