NEWGEN: The London Fashion Games 2013

 Yes we’ve all been hollering Team GB for a fortnight of unbelievable achievement across the country. Thank goodness for the SUPER human Paralympics to come and thank fashion runway for the subsequent LFW to see us through in SUPER style. We’ve already had a cameo flash of red, white and blue kit from home-grown fashion designer Stella McCartney. Then we saw the Olympic stadium turn runway for a sequinned squad of British supermodels for the closing ceremony. Solid gold!

So in light of GB’s new generation of inspiring athletes I'm paying trib to the British Fashion Council’s NEWGEN scheme for rising fashion talents. Thirteen thrifty designers were awarded NEWGEN sponsorship for their s/s 2013 collections and I'm looking at the three who will showcase on the catwalk.

Heavyweights flexing some serious make-you-look items are J.W Anderson, Michael van der Ham and Simone Rocha. Each designer has certainly earned their stripes for dedicating themselves to fashion innovation and multidimensional design.

J.W Anderson is our man about woman about man, that’s right his androgynous trademark is right on trend and we can’t wait to see what sharp, sexy pieces he reveals. A sneaky peek says it’s far from ordinary. 

For van der Ham it’s previously been about bold clashing and knit collaborations so let’s see how he dramatises this for next s/ s. Multi textures and fabrics are all up in this Dutch man's groove and I'd love to see more elaborate print and sexy cuts like the below, next summer its all about mid-drift baby!

 And then there’s Simone Rocha who will undoubtedly schmooze us with extensions of her distinctive modern romantic style.This lady loves a-line, statement tailoring that has a contemporary adroynous feel. Incorporating PVC, lace and leather makes her collections edgy and haaaaaawt! Clearly she's inherited a whole lotta fashion va va voom from papa bear John Rocha. #GirlCrush !!

NEWGEN catwalk collections are going to be to be SHOW STOPPING!!!